BRAND DISCOVERY WORKSHOPS

The brand strategy workshop is where you and your team come together to develop or update your brand strategy. It’s the best way to get everyone on the same page and ensure that your plan aligns with your business goals. The workshop will help you bring together the vision, value proposition, and market potential. It helps define your customers, values, distinct advantages, and brand promise.

Benefits

• It helps you get buy-in from your team. A brand strategy workshop is a great way to get everyone to understand and support your brand vision.
• It’s a space to be creative. A brand strategy workshop is a perfect opportunity to tap into your team’s creativity and develop some out-of-the-box ideas.
• It allows you to take a step back. It can be challenging to see the forest for the trees when you’re deep in the day-to-day of running your business. A brand strategy workshop gives you the chance to take a step back, assess where you are, and map out a plan to connect with your audience and reach your goals.
• It keeps you accountable. Once you have a brand strategy in place, it’s much easier to measure success and hold your team responsible.
• It’s a great way to get started. If you’re just starting, a brand strategy workshop can help you figure out who your target audience is and what you want your brand to stand for.

Discover and Define

An important part of the brand process is discovery and definition, which we deliver in a workshop. Firstly, we discover everything there is to know about your audiences, cause, and sector, to unearth key insights. We then use these insights to define a brand positioning that is differentiated.

Aims of workshop:

• Define your vision
• Explore your values and ethos
• Understand your purpose
• Create your proposition
• Develop your personality and tone of voice
• Tell your brand story

The workshop is approximately 2.5 hours (with breaks included) in which we work through the above six points with all those in the workshop. For the very best results from your workshop, involve senior leadership teams and key stakeholders from departments across the business. These stakeholders, will each have a unique perspective on the brand, given their different interactions with clients, customers and related organisations. By involving key stakeholders, you will attain the desired holistic brand proposition that everyone within the business no matter their position can believe in and act upon.

This workshop is very much interactive with the attendees, getting them to participate and contribute where appropriate. No one is forced to to do this of course, although everyone always does due to the nature of the content and its meaning to them.

At the end of the workshop we summarise what we have discussed and created, then we produce a summary report with guidance and recommendations.